Being a good company to work for: how to attract and retain talent
Would you be interested in working for a company that is committed to your development, that is an ally in building your professional future and provides you with all the tools to grow?
Do you want to develop yourself in a stimulating work environment, with a flexible work modality oriented towards your personal balance?
Would you feel comfortable being part of a diverse team, focused on achieving challenges and focusing on innovation, where people are always at the center?
Affirmative answers to these three questions are a constant among people of all ages who are looking for work.
Especially among the youngest, but also for those who are part of the Silver generation.
In tune with this trend, more and more companies are committed to a workplace wellness culture, who strive to Building an engaging and influential work environment.
In this article we address the impact that focusing on people and building inclusive, multi-generational, healthy workspaces geared toward continuous improvement has on productivity and competitiveness.
We also discuss how our vision aligns with these principles and why we continually work to attract talent from all generations and be a great place to work.
Wellbeing at work, a priority for professionals of all ages
Healthy work ecosystems, which promote workplace well-being, people's professional development and flexibility, They are a pole of attraction for talent.
If you were asked about the general characteristics of your ideal place to work, it is very likely that these three aspects would be included in your answers.
Organizations that strive to achieve these goals are among the companies people want to work for.
This is an aspect highly valued by all generations, but especially by centennials, who seek balanced, stimulating work experiences that are in tune with your expectations and way of life.
The interest in organizations that carry this culture in their DNA can be clearly observed in practically all selection processes, where many questions are aimed at inquiring about this point.
In fact, 75% of people applying for a job are informed about the reputation of the company hiring manager before applying or attending an interview.
In addition, the 79% of people with university or higher education resort to this practice.
Those who are in the process of searching for a job They value flexibility (48%) and commitment to professional development (37%), among other aspects.
In particular, Generation Z is clearly committed to diversity and innovation.
Being a good company to work for today is the key premise for attracting young talent with the greatest potential and the most outstanding professionals in the labour market.
Multigenerational teams: a central factor for productivity
Having teams made up of different generations allows organizations to develop a more comprehensive view.
From the confluence of different experiences, perspectives, experiences and knowledge, a company is enriched and generates better results.
This diversity not only creates an environment where everyone feels valued, but also encourages creativity and innovation. A dynamic that translates into greater productivity and positively impacts a company's competitiveness.
Committed to this vision, at IT Patagonia we believe that opportunities must have a broad scope in terms of ages, since The value contribution of each person is what enriches us.
That is why our teams are made up of members of all generations who are actively working.
From those who are beginning their first work experience, to those professionals who have extensive experience and are over 60 years of age.
Young talent
We believe that we can discover a lot of potential that must necessarily go through a training process to develop. This vision leads us to Promote access to the first IT job.
With this objective, together with our academic partner Codeki, one of the most relevant educational technology companies in the market, We promote the development of talent and the technological industry.
This is the heart of our social impact model, which boosts our business and at the same time provides access to training and employability opportunities in the world of technology.
Silver Generation
He acts as a key part of our structure. His contribution goes beyond technical experience and leadership.
Those who belong to this age group bring with them:
- a deep understanding of the industry;
- a unique ability to mentor younger people;
- a reflective approach that balances decision-making within teams.
Valuing and giving space to the Silver generation It involves recognizing their experience and career, which at the same time fosters an environment of continuous learning and intergenerational collaboration.
This diversity of perspectives and expertise drives our creativity, improves our performance, reinforces our commitment to an inclusive and rewarding culture, and enables us to be a great place to work.
Gender equity: a constant objective
Gender equality is a fundamental pillar within our inclusion and diversity policies.
We are committed to fostering a work environment in which diversity is valued and equal opportunities are promoted for all people.
To this end, we conduct a quarterly evaluation of the gender distribution in our team, both at a general level and in each of the areas, to assess its evolution.
Our goal for 2024 is to have women represent at least 30% of our team. A goal that is being met through the following gender distribution in each generation:
- Centennials (Z): 26% women and 74% men
- Millennials: 32% women and 68% men
- Gen X: 33% women and 67% men
- Gen Silver: 29% women and 71% men
Training in skills geared towards market needs
We are convinced that the key to standing out as a leading company in the technology industry is the constant learning.
Therefore, our training not only seeks to add technical skills aligned with the market, but also Offer opportunities for people to retrain and evolve within the company.
This allows each team member to grow professionally, adapt to changes and always be one step ahead in their career.
Importance of training as a Great Place to Work
There is evidence that allows us to identify with complete certainty which is a good company to work for.
The most important thing is to have the certification of Great Place to Work. A recognition that tells the world that a company has created an organizational culture that employees value.
This certification allows us to access a series of benefits, including the possibility that the best talents want to work with us, and generate pride and loyalty in our teams.
It also offers us the possibility of accessing the survey results. Trust Index, the gold standard for measuring talent engagement.
This data allows us to know what the people in our company think, and to understand the strengths and weaknesses of our corporate culture.
The Great Place to Work certification is a recognition of our essence, the commitment we have to people and Our constant effort to be a good company to work for.
It helps us strengthen the employer brand and demonstrate to IT talent that we are more than just a workplace, that We are a place where you can grow, learn and strengthen your own professional identity..
Additionally, this certification boosts confidence and pride within our team, and creates an environment where the well-being of each Patagonian is the priority.
Being recognized as one of the best companies to work for reaffirms our identity and positioning in the market as an attractive organization, both for new talents and for those who are already part of IT Patagonia.
Our expectation is that this certification will continue to attract those who seek a workplace with our values and want to be part of a transformative culture.
What was the biggest challenge to becoming a good company to work for?
The main challenge in this process was to ensure that all IT Patagonia voices were heard and represented.
We wanted to not only measure the satisfaction level of our teams, but also have an authentic and complete view of our community.
We were able to overcome this challenge thanks to the commitment and active participation of each Patagonian, who contributed with their responses.
It was a team effort that reflected our purpose: Build the workplace our entire working community wants to have.
Why were we able to re-certify as a Great Place to Work?
In 2024, we were able to re-certify ourselves as a Great Place to Work. This new milestone is a source of pride and a reflection of our commitment to our community.
The key factors to achieve this were:
- our ability to listen actively;
- promoting a work environment in which we all feel part of;
- create a unique experience for people, which prioritizes well-being, satisfaction and commitment to our impact model;
- create an experience that goes beyond the daily grind; instead, it generates a real sense of community.
All this, combined with initiatives that promote participation and the exchange of ideas, allowed us to confirm that At IT Patagonia people always come first.
On the other hand, all the values we have as a company, together with respect, collaboration and passion for what we do, were also decisive in being recognized once again as one of the best places to work.
The key lies in our culture, which puts people at the center and promotes active listening as part of our daily lives.
We care about truly connecting with every Patagonian and fostering an environment where every voice counts.
Conclusion: Focusing on people impacts results
People are the driving force of the company and we act based on this belief.
Our commitment to the well-being and development of our talents not only creates a satisfying place to work, but also drives excellent results.
When people feel valued, listened to and motivated, they give their best, and that translates into productivity, innovation, customer satisfaction and strong financial results.
We believe that achieving this balance is key: being focused on our business objectives while taking care of people.
We invite you to join our team. Check out the active searches here.
